Pointer Group LLC consults to life sciences companies on Product Development, Marketing, and Commercial Strategy
and Operations. Pointer Group combines deep industry expertise and objective market analysis to support
pharmaceutical, biotech and medical device companies as they pursue strategic growth.
To maximize clients’ return on R&D investment and support their portfolio management
and business development activities, Pointer Group completes commercial assessments for new technologies from concept through
lifecycle management. Pointer Group synthesizes clinical, customer, and competitor data; identifies the
addressable and target patient populations; and characterizes the market opportunity for an asset. Pointer
Group also supports launch planning activities, including forecasting, positioning and promotional strategy development.
To position pre-launch and in-line products for enhanced commercial success, Pointer Group creates marketing
and lifecycle management strategies that deliver results. Pointer Group completes rigorous market research
and analysis to identify value creation opportunities; clarifies methods to optimize the promotional mix; and supports the
development and implementation of Sales Training, Customer Relationship Management, Patient Advocacy, Advisory Board and other
targeted programs. Pointer Group also supports Commercial and Government Managed Care access initiatives,
with expertise in designing National Accounts and Sales training materials and external communications with Payor organizations.
Commercial Strategy and Operations
To optimize the value a company delivers its customers, a business must be aligned internally across
functions, and externally with key groups, including Patients, Physicians, Payors and Providers. Pointer
Group works with clients to assess key business drivers and strategic alternatives, and focuses organizations on opportunities
for differentiation, stakeholder value creation and sustainable growth. As well, Pointer Group manages
the Strategic Planning process, helping clients to define clear Goals, Strategies and Objectives, and the initiatives that
will drive success. To ensure successful plan execution and lasting business results, Pointer Group also
clarifies opportunities to improve a company’s organization, data management and business processes, and collaborates
with clients through change management.