Product Development

To maximize clients’ return on R&D investment and support their portfolio management and business development activities, Pointer Group completes commercial assessments for new technologies from concept through lifecycle management.  Pointer Group synthesizes clinical, customer, and competitor data; identifies the addressable and target patient populations; and characterizes the market opportunity for an asset.  Pointer Group also supports launch planning activities, including forecasting, positioning and promotional strategy development.   

Marketing

To position pre-launch and in-line products for enhanced commercial success, Pointer Group creates marketing and lifecycle management strategies that deliver results.  Pointer Group completes rigorous market research and analysis to identify value creation opportunities; clarifies methods to optimize the promotional mix; and supports the development and implementation of Sales Training, Customer Relationship Management, Patient Advocacy, Advisory Board and other targeted programs.  Pointer Group also supports Commercial and Government Managed Care access initiatives, with expertise in designing National Accounts and Sales training materials and external communications with Payor organizations. 

Commercial Strategy and Operations

To optimize the value a company delivers its customers, a business must be aligned internally across functions, and externally with key groups, including Patients, Physicians, Payors and Providers.  Pointer Group works with clients to assess key business drivers and strategic alternatives, and focuses organizations on opportunities for differentiation, stakeholder value creation and sustainable growth.  As well, Pointer Group manages the Strategic Planning process, helping clients to define clear Goals, Strategies and Objectives, and the initiatives that will drive success.  To ensure successful plan execution and lasting business results, Pointer Group also clarifies opportunities to improve a company’s organization, data management and business processes, and collaborates with clients through change management.